Direct mail can be very effective when it includes a reveal. Teasing the reader with the cover message leads them to opening the piece and seeing the payload message on the inside. The one word, RESPONSE, defined this piece and was an effective use of direct mail to promote direct marketing services.
Moving people from a direct mail piece to a landing page is a challenge, especially when they’re artistic retail store designers. This piece did the trick by promoting IDEAS as the offer.
If there’s one universal pain that all sales people have, it’s being unable to reach and connect with top level decision makers. This direct mail piece for Cultivate Communications was successful in getting prospective sales leaders to download an online eGuide with tactics for reaching tough-guy prospects.