Your customers’ beliefs can unlock the true value of your company. Our quick and to-the-point telephone interviews will reveal their thoughts and perceptions about WHY they buy from you.

Combined with interviews of your management and sales staff along with a marketer’s view of the competition, a clear picture of how to guide your messaging will come into focus.

REPORT DELIVERABLES:

• Analysis of customer perceptions, your current sales and marketing efforts, and recommendations for go-to-market messaging.
• All interview notes from customers, management and sales staff.
• In depth S.W.O.T.T. analysis
• Concepting of key positioning statements
• Creation of an elevator pitch that works to create value using language and words anyone can understand.